When working on a product incentive, it’s crucial to focus on three key aspects for success:

Strategy and Vision fit

1. How does it align with the company’s overall goals?
2. Does it align with our vision?

Value for your customers

1. What value will it bring to our customers?
2. What problem will it solve for them?

And finally Business Value

1. What business value will this project deliver?

Don’t get stuck in complicated frameworks and tools. Instead, ask straightforward questions to your team and leadership to make sure the project will be valuable.

It’s okay if you don’t have answers to some of these questions initially. The goal is to recognize the gaps early on, so you can challenge and refine your project to ensure it brings value to the team.